AXIS & HUE is a full-service creative agency crafting brand identities, digital experiences, and visual stories that move people — and businesses forward.
The bridge between creative ambition and client reality — keeping every project on brief, on time, and above expectation.
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Lagos, Nigeria · Remote Worldwide
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AXIS & HUE — Case Study
Key Visual · OOH · POSM · Nigeria Launch
Dettol Soap 12 Hours Protection
Brief
Maximum visibility at every retail touchpoint across Nigeria.
To develop unique and attention-grabbing Point of Sale Materials (POSM) for the launch of the Dettol Soap "12 Hours Protection" campaign, aimed at driving strong brand visibility across all retail channels — open markets, top stores, kiosks, and modern trade outlets.
Solution
The creatives were developed to deliver strong retail visibility and instant shopper attention. Using bold branding, clean hygiene-focused visuals, and consistent messaging, the POS materials were designed to create a fresh, premium, and impactful presence across multiple retail environments — reinforcing the 12HR Protective Shield message at every consumer touchpoint.
NNPC × Heirs Energies commissioned a documentary film to capture and communicate their Free Medical Outreach programme — a large-scale community health initiative bringing surgeries, dental care, and general medical services directly to underserved communities across Nigeria.
Solution
AXIS & HUE produced a cinematic short film blending aerial drone footage of the community with ground-level documentation of the medical services delivered — dental care, surgical procedures, community registration and general health screenings. The production captures both the scale and the humanity of the initiative, designed for corporate communications, social media, and stakeholder reporting.
Deliverables
Video ProductionDrone CinematographyDocumentary EditingMotion GraphicsColour GradingSound DesignCSR ContentCorporate Film
Film — Watch
Production Stills
Video Production by AXIS & HUE Creative Agency · NNPC × Heirs Energies
AXIS & HUE — Case Study
Web Design & Development · Lagos, Nigeria
1708 HOME Sleep Well, Live Better
Brief
A luxury sleep brand built for Lagos.
1708 HOME was born from a simple belief: the people of Lagos deserve to sleep like royalty. Every late night, every big decision, every breakthrough deserves proper rest — and a quality sleep surface shouldn't be a luxury reserved for five-star hotels.
Solution
We designed a premium e-commerce web experience that positions 1708 HOME as the definitive sleep brand for modern Lagos. The site combines editorial typography (Playfair Display + Cormorant Garamond), a warm ivory and slate colour palette, and a fully interactive product shop — complete with a 30-night sleep trial, mattress size selector, and seamless cart experience.
Deliverables
Web DesignUI / UXE-CommerceBrand IdentityCopywritingScroll AnimationsProduct ConfiguratorResponsive Design
Brand Palette
Ivory#F8F0E5
Slate Dark#3D556B
Beige#B09070
Ink#1C1C1C
Typography
Playfair Display — Headlines
Cormorant Garamond — Editorial
Inter — Body & UI
Site Sections — Photography & Layout
Key Features
Shop
Interactive size selector with live pricing — Single, Double, Queen, King. Add to cart with quantity control.
Web Design & Development by AXIS & HUE Creative Agency · 1708 HOME, Lagos
AXIS & HUE — Case Study
Brand Identity · Visual Identity Design
Gillman Construction Co.
Brief
Building more than structures — building dreams.
At Gillman Construction, we don't just build homes from start to finish, we build dreams. We embody trust, sustainability, professionalism, and slick execution. We set out to create a visual identity that represents our qualities.
Solution
Bob has worked for 15 years and has been married for 5 of those years. One day he gets home and takes a look at his two kids and wife. A thought came to his mind and he took his keys and drove out. As he was driving, he began to say to himself "Do I really have a place I can call my own?" A couple of seconds after that thought, he passed through a construction site and he saw an image that looked exactly like the one he had envisioned in his mind. It was slick, with its straight lines and curve. The deep blue colour gave it a sense of trust and a high-end feel. The green colour created a sense of sustainability — and more interestingly, he also saw a very abstract G and a set square as well.
Logo Breakdown & Grid
Colour System
Stationery & Brand Applications
Site & Vehicle Applications
Deliverables
Logo DesignLogo GridLogo BreakdownTypography SystemColour SystemStationery SuiteBrand MerchandiseLogo AnimationBrand Manual
Design by Mel Akwuiwu · AXIS & HUE Creative Agency
Core Skills
About
Connect
AXIS & HUE — Case Study
AI Video Production · Multi-Brand · Nigeria
AI Video Ad — Reckitt FMCG Brands
ClientReckitt Benckiser
ScopeAI Video Production
BrandsDettol · Harpic · Mortein · JIK · Durex
MarketNigeria
Overview
A fully AI-generated video advertisement produced for Reckitt's portfolio of household brands — including Dettol, Harpic, Mortein, JIK, Veet, and Durex. From AI-synthesised talent and product visuals to scene composition and motion, the entire ad was built using generative video tools under human creative direction.
The Ad
AI Tools & Approach
Generative AI was used to produce photorealistic talent, retail set environments, and seamless product integration — delivering a broadcast-ready multi-brand commercial at speed and scale. The final output demonstrates what AI-powered creative can achieve for FMCG advertising, reducing production timelines and cost without sacrificing quality.
AI VideoGenerative AIReckittDettolHarpicMorteinFMCGNigeria
Production by AXIS & HUE Creative Agency
AXIS & HUE — Case Study
Packaging Design · FMCG · Multi-SKU
Puredent & Immuneboost
ClientsPuredent · Immuneboost
ScopeFull Packaging Design
CategoryOral Care · Health Supplements
DeliverablesDielines · 3D Renders
Overview
Full packaging design and production artwork for two FMCG brands — Puredent toothpaste and Immuneboost health supplements. Deliverables included structural dielines, print-ready artwork, and photorealistic 3D product renders across multiple SKUs and variants.
